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Website Effectiveness

This post was published 2 years 4 months 13 days ago which may make it a bit inaccurate or irrelevant today. Things change and I cant keep checking old posts for validity. I wont be held responsible for any misunderstanding. Leon - Reverb Studios

Well done on having a website for your business but is it doing what it should, ie generating hits and sales leads? Here’s a few things you should really be doing to measure and improve your website’s effectiveness if you feel its not doing anything for you:

SEO

Are you sure your site has been properly optimised to do as well as it possibly can in search results. Have you got the right keywords, url and relative content? Here’s some more info on SEO.

Call to Action

You need to decide what the most important part/page of your site is and make sure its easily accessible. That might mean putting a call to action button or link in a prominent place so visitors are left in no doubt about what to do or where to go to enquire or buy your products.

Analytics

You should have some decent system of checking your website stats to see how many visits you are getting, at what times, for how long, what pages viewed, what keywords used, etc.. I use Google Analytics for this. It’s free and fairly comprehensive.

Refferal URL

You should have some kind of form on your site with a question that asks people where they came from or how they found your site. Also, if someone rings, get into the habit of asking them how they found your number.

Internet & Social Media Marketing

Once you’ve done all of the above you need to tell the world about your website and product/service and the best methods of doing that these days are the likes of Blogging, Facebook, Linkedin, Twitter and Online Advertising.

Website ineffectiveness can be caused by ignoring the above but it might also be a reflection on your product or market so don’t rule that out!

Leon.

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Posted in How to Guides, Internet Tips, Website Optimization Tips on January 4th, 2010
Tags: google analytics, social media marketing, website effectiveness
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http://www.siobhancoxcarlos.com Siobhan Cox-Carlos

Hi Leon,

Delighted to find this article about websieffectiveness.. I am in the process of having my website re-designed at the moment and found your pointers to be extremely helpful and will use them in making my new website more efficient. Many thanks. Siobhan (a neighbour in Roscommon!)
Marc

This is a great resource. I have started using clicktale, the heatmaps and real time videos are better than any others ive seen and it is so easy to use and analyse. My conversions have doubled!